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Message
Red Bull and expansion
Posted on 11/20/18 at 8:53 am
Posted on 11/20/18 at 8:53 am
Obviously it has a franchise set up with Leipzig, Salzburg, and NYRB. If you were in charge of "expansion", where do you look and why?
My take:
Sydney and/or Auckland...the population is there and The A-league should be welcoming. I would go with both.
Perth / Fremantle...the West side of Australia has a population large enough to support two A-league squads.
London...I would purchase Romford FC and rebrand it as Red Bull London. Romford is large, has a sizeable population with discretionary income, and is only 15 miles from London proper. The downside is that many locals grew up supporting clubs in London proper. By rebranding it as Red Bull London, it may piss off some, but it also may actually galvanize support. An influx of cash, and success, will solidify a support base.
Hong Kong...it is NOT mainland China, and as a result the business culture is a bit more stable. Ties to western culture, a huge population, and a sizable discretionary income are all plusses.
In the event that all right franchises were to come into existence, each summer, I would have the "Red Bull Cup" featuring all 8 teams. I would break it down to two groups of 4:
NYRB, Leipzig, Salzburg, and London
And
Auckland, Sydney, Hong Kong and Perth
The two groups would play in a round robin format hosted solely by one of the four cities. A bracket champ would be determined and then the final would be played at one of the two host sites.
It would give brand recognition, increase brand/club loyalty, and give the teams an opportunity to get in some summertime work.
My take:
Sydney and/or Auckland...the population is there and The A-league should be welcoming. I would go with both.
Perth / Fremantle...the West side of Australia has a population large enough to support two A-league squads.
London...I would purchase Romford FC and rebrand it as Red Bull London. Romford is large, has a sizeable population with discretionary income, and is only 15 miles from London proper. The downside is that many locals grew up supporting clubs in London proper. By rebranding it as Red Bull London, it may piss off some, but it also may actually galvanize support. An influx of cash, and success, will solidify a support base.
Hong Kong...it is NOT mainland China, and as a result the business culture is a bit more stable. Ties to western culture, a huge population, and a sizable discretionary income are all plusses.
In the event that all right franchises were to come into existence, each summer, I would have the "Red Bull Cup" featuring all 8 teams. I would break it down to two groups of 4:
NYRB, Leipzig, Salzburg, and London
And
Auckland, Sydney, Hong Kong and Perth
The two groups would play in a round robin format hosted solely by one of the four cities. A bracket champ would be determined and then the final would be played at one of the two host sites.
It would give brand recognition, increase brand/club loyalty, and give the teams an opportunity to get in some summertime work.
2
Posted on 11/20/18 at 9:48 am to jimmy the leg
quote:
London...I would purchase Romford FC and rebrand it as Red Bull London. Romford is large, has a sizeable population with discretionary income, and is only 15 miles from London proper. The downside is that many locals grew up supporting clubs in London proper. By rebranding it as Red Bull London, it may piss off some, but it also may actually galvanize support. An influx of cash, and success, will solidify a support base.
I don't see that ending well at all. RB gets enough shite for what they're doing in Germany and I feel like the English are much more traditional/loyal to clubs of their boyhood
Posted on 11/20/18 at 10:33 am to jimmy the leg
quote:
Obviously it has a franchise set up with Leipzig, Salzburg, and NYRB. If you were in charge of "expansion", where do you look and why?
Is a disgrace
quote:
London...I would purchase Romford FC and rebrand it as Red Bull London. Romford is large, has a sizeable population with discretionary income, and is only 15 miles from London proper. The downside is that many locals grew up supporting clubs in London proper. By rebranding it as Red Bull London, it may piss off some, but it also may actually galvanize support. An influx of cash, and success, will solidify a support base.
Yea good luck with that
It would never work in England
quote:
Sydney and/or Auckland...the population is there and The A-league should be welcoming. I would go with both
Sydney has two well established teams and you never get real support in NZ
This post was edited on 11/20/18 at 10:36 am
Posted on 11/20/18 at 10:34 am to BenDover
quote:
I don't see that ending well at all. RB gets enough shite for what they're doing in Germany and I feel like the English are much more traditional/loyal to clubs of their boyhood
MK Dons
Posted on 11/20/18 at 10:36 am to McCaigBro69
quote:
MK Dons
Exactly
It’s been a disaster and years later with a brand new stadium have no support
The whole franchise thing in the soccer world is viewed with disgust
This post was edited on 11/20/18 at 10:38 am
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