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LSU/Billy Glasscock met with Seahawks to learn about structuring a roster budget.
Posted on 4/20/26 at 10:59 am
Posted on 4/20/26 at 10:59 am
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If tweet fails to load, click here. LSU flew its GM to the Seattle Seahawks to learn how to build a roster budget.
A college football program sent its general manager to sit with an NFL front office and study how they allocate dollars across a 53-man roster. Position by position. Slot by slot.
They came back and built a roster matrix that puts a dollar value on every spot on the depth chart. Starter, rotational guy, backup. Every single one has a number.
That becomes their baseline for revenue sharing. Then they layer NIL and third-party deals on top to push numbers where they need to be.
Most people read this type of stuff as an NIL story, but it's not. It's about what it looks like when a school decides to run this like a business instead of figuring it out on the fly.
LSU built out a front office with an assistant GM, a director of scouting, a director of personnel. A full-time NIL administrator. Their roster costs have more than doubled year over year and they are just getting started.
They are not running a football program, they are running a professional sports franchise that happens to sit inside a university.
But most importantly, in my opinion, all of this infrastructure is built around how to spend money. Almost none of it is built around how to make it.
These athletic departments are building NFL-style front offices to manage payroll while still relying on the same revenue strategy they have had for 30 years. Tickets, donors, media rights. That is not going to be enough.
Schools need to figure out how to build real commercial infrastructure on the revenue side, not just the spending side.
Most schools are just getting better at spending money they do not have enough of.
8
Posted on 4/20/26 at 11:09 am to The Hurricane
Remember when they said the players just wanted a percentage of the sales of the jerseys with their numbers on them?
Posted on 4/20/26 at 11:13 am to The Hurricane
quote:
These athletic departments are building NFL-style front offices to manage payroll while still relying on the same revenue strategy they have had for 30 years. Tickets, donors, media rights. That is not going to be enough.
We’re going to have “owners” soon
Posted on 4/20/26 at 11:24 am to The Hurricane
Well......if this is what it's come to then I'm glad that our guy is on the cutting edge. When you see what Kiffin did in the portal, the way he goes about building the program and team, then you see things like this, you know why when we finally cut Kelly loose it absolutely had to be Kiffin, eventually he was going to be at a traditional powerhouse giving everyone hell, im glad hes coaching for us. That being said, I really miss college football
This post was edited on 4/20/26 at 11:33 am
Posted on 4/20/26 at 11:42 am to ForTheWin81
Kiffin is the perfect guy to navigate the craziness of CFB right now. No one is better at finding the little competitive advantages and legally exploiting loopholes.
So glad we have someone who’s proactive about these changes.
So glad we have someone who’s proactive about these changes.
Posted on 4/20/26 at 11:51 am to Tiger2025
Welcome to the Meta Tigers. Put in your Meta glasses and enjoy non-stop subliminal advertisements during the entire game against the MB Tide.
Posted on 4/20/26 at 11:53 am to The Hurricane
I like this a LOT.
Posted on 4/20/26 at 12:29 pm to The Hurricane
Thats interesting. I wonder what made them go to seahawks of all the teams
Posted on 4/20/26 at 12:53 pm to The Hurricane
Pretty sure Austin Thomas was also learning from Seattle and studied them and implemented a similar roster construct
Posted on 4/20/26 at 1:36 pm to The Hurricane
Why Seattle?
Was there a personal connection that made it possible?
Or was it an assessment that the Seahawks are better at structuring a roster budget than other franchises?
Was there a personal connection that made it possible?
Or was it an assessment that the Seahawks are better at structuring a roster budget than other franchises?
Posted on 4/20/26 at 1:38 pm to The Hurricane
college football died in 2020
Posted on 4/20/26 at 2:26 pm to Willie Stroker
quote:
Why Seattle?
John Schneider is regarded as one of the best GMs regarding talent evals and roster management.
Posted on 4/20/26 at 2:27 pm to gerkin
quote:
Thats interesting. I wonder what made them go to seahawks of all the teams
Maybe a superbowl.
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