Domain: tiger-web1.srvr.media3.us AppleTV is rebranding itself as AppleTV | Movie/TV Board
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AppleTV is rebranding itself as AppleTV

Posted on 10/13/25 at 11:37 am
Posted by Fun Bunch
New Orleans
Member since May 2008
128927 posts
Posted on 10/13/25 at 11:37 am
Posted by Proximo
Member since Aug 2011
22971 posts
Posted on 10/13/25 at 11:39 am to
Three words was too many so I get that, but I think of the Apple TV device and not the service
Posted by iwyLSUiwy
I'm your huckleberry
Member since Apr 2008
41419 posts
Posted on 10/13/25 at 11:40 am to
Whoa. It's going to be hard to even recognize the app now.
Posted by VoxDawg
Glory, Glory
Member since Sep 2012
76350 posts
Posted on 10/13/25 at 12:06 pm to
How are they differentiating the service from the hardware of the same name?
Posted by Friendly Satan
Member since Nov 2024
1492 posts
Posted on 10/13/25 at 12:14 pm to
Thanks for the news! Definitely going sign up right now!
Posted by jlovel7
NOT Louisiana
Member since Aug 2014
24015 posts
Posted on 10/13/25 at 1:07 pm to
This is like going from OS sierra to High sierra
Posted by Lawyered
The Sip
Member since Oct 2016
37895 posts
Posted on 10/13/25 at 1:58 pm to
When will it be AppleTv Max ?

Then back to AppleTv+?

Then get back to their roots with AppleTV?
Posted by TheFonz
Somewhere in Louisiana
Member since Jul 2016
23035 posts
Posted on 10/13/25 at 2:23 pm to
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
45263 posts
Posted on 10/13/25 at 2:39 pm to
I honestly didn't know if there was a Apple TV and then an Apple TV + or if they were the same thing.
Posted by Bmath
LA
Member since Aug 2010
18909 posts
Posted on 10/13/25 at 2:52 pm to
AppleTV is the device akin to Firestick. AppleTV+ was the streaming service that originally started on the device.
Posted by TouchedTheAxeIn82
near the Apple spaceship
Member since Nov 2012
7129 posts
Posted on 10/13/25 at 3:40 pm to
Now that's no longer a deluxe "Plus" service, are they going to lower the price accordingly?
Posted by lostinbr
Baton Rouge, LA
Member since Oct 2017
12727 posts
Posted on 10/13/25 at 3:53 pm to
quote:

Three words was too many so I get that, but I think of the Apple TV device and not the service

I’m sure that’s why it got branded Apple TV+ to begin with, but it does make more sense to call it Apple TV (especially with the “Apple Music” branding for their subscription music service).

Does make you wonder what that means for the device moving forward, though. I’m actually quite fond of my Apple TV 4K box, and hope they don’t abandon the hardware side.
Posted by SammyTiger
Baton Rouge, LA
Member since Feb 2009
78916 posts
Posted on 10/13/25 at 6:14 pm to
i made fun of people getting marketing degrees

but someone out there made like 5 million to do this
Posted by Dr RC
The Money Pit
Member since Aug 2011
61440 posts
Posted on 10/13/25 at 7:29 pm to
quote:

How are they differentiating the service from the hardware of the same name?


They'll do that by changing it back to AppleTV+ in about a year.
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