Domain: tiger-web1.srvr.media3.us AMC rolls out movie-ticket pricing based on seat location | Movie/TV Board
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AMC rolls out movie-ticket pricing based on seat location

Posted on 2/6/23 at 12:07 pm
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
59220 posts
Posted on 2/6/23 at 12:07 pm
quote:

Movie-theater chain and meme-stock darling AMC Entertainment Holdings Inc. has announced “Sightline at AMC,” with ticket pricing based on sightlines of the movie screen within the auditorium.

The ticket pricing initiative offers three different options — Standard Sightline, Value Sightline and Preferred Sightline. Standard Sightline seats are the most common seats in an auditorium and are available for the traditional cost of a ticket. Value Sightline seats are in the front row, as well as select ADA seats, and are available at a lower price than Standard Sightline seats. Preferred Sightline seats are typically in the middle of an auditorium and are priced at a slight premium to Standard Sightline seats, according to AMC.

"Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,” said AMC’s Chief Marketing Officer Eliot Hamlisch, in a statement. “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing.”

Theaters that offer Sightline at AMC will provide customers with a detailed map that clearly outlines each ticket option, according to the company. The initiative is applied to showtimes that start after 4 p.m. at participating locations, AMC said, and will not be available under the company’s Discount Tuesday initiative.



LINK
Posted by Keep Stirring
Member since Sep 2016
2724 posts
Posted on 2/6/23 at 12:10 pm to
At least it's not Cinemark

It's been over 10 years since I've been to either of the AMC theaters in BR

and my local theater quit doing assigned seats, which means I can just move if some idiot won't shut up
This post was edited on 2/6/23 at 12:14 pm
Posted by GalacticaCannon
Member since Aug 2022
4883 posts
Posted on 2/6/23 at 12:12 pm to
Lmfao. Theaters going full desperation stupidity.
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
71229 posts
Posted on 2/6/23 at 12:15 pm to
Hey, let’s treat the few people still going to theaters like shite.

Sounds like a solid business plan.
Posted by Midget Death Squad
Meme Magic
Member since Oct 2008
28304 posts
Posted on 2/6/23 at 12:27 pm to
Yet another reason to confirm I made the right decision installing my own theater room at home. It has paid for itself in many ways.
Posted by AUFANATL
Member since Dec 2007
5153 posts
Posted on 2/6/23 at 12:56 pm to

Reminds me of the time I was in Denmark and went to see Liar Liar (Jim Carrey movie). I was the only person in a huge theatre. About 10 mins into the movie these two old women come in and start fussing at me in Danish while I was trying to watch the movie. I had no idea what they were saying because obviously I don't speak Danish. I finally told them I didn't speak their language and had no idea what they were saying so unless the building is on fire get the hell away from me. They went and got the manager and he told me I was sitting in their assigned seats and I needed to move to the one on my ticket. I had never heard of assigned seating in a movie theatre before. And there were like 500 empty seats because we were the only three people in the joint.
Posted by WicKed WayZ
Louisiana Forever
Member since Sep 2011
33782 posts
Posted on 2/6/23 at 1:12 pm to
quote:

Hey, let’s treat the few people still going to theaters like shite. Sounds like a solid business plan.



Exactly


Idiotic
Posted by GetCocky11
Calgary, AB
Member since Oct 2012
53509 posts
Posted on 2/6/23 at 1:12 pm to
I'll sit in the back for a discount
Posted by boxcarbarney
Above all things, be a man
Member since Jul 2007
25901 posts
Posted on 2/6/23 at 2:19 pm to
How much are the "sitting next to a black woman talking loudly on her cell phone" tickets?
Posted by Dr RC
The Money Pit
Member since Aug 2011
61407 posts
Posted on 2/6/23 at 2:34 pm to
Welp. No more AMC for me.
Posted by southpawcock
Member since Oct 2015
17307 posts
Posted on 2/6/23 at 3:24 pm to
Makes sense. I want to pay even more to hear the other people talk and holler around me. frick movie theaters.
Posted by SidetrackSilvera
Member since Nov 2012
2708 posts
Posted on 2/6/23 at 3:49 pm to
Will they charge less for remakes and shitty product, and then more for movies that took some creativity to make?
Posted by Fewer Kilometers
Baton Rouge
Member since Dec 2007
38019 posts
Posted on 2/6/23 at 4:35 pm to
It only makes marketing sense if they're decreasing the current price of the shitty seats and keeping the good seats at their present-day prices.

Otherwise, it's a ploy to force people to join A-List.

We just cancelled our A-List memberships last month. We bought a new house and right now we enjoy being home more than going out.
Posted by auyushu
Surprise, AZ
Member since Jan 2011
9814 posts
Posted on 2/6/23 at 7:09 pm to
Out here in AZ Harkins theatres blow AMC theatres out of the water as it is, this kinda stuff is just going to make them lose even more. Pretty dumb.
Posted by auzach91
Marietta, GA
Member since Jan 2009
41273 posts
Posted on 2/6/23 at 7:09 pm to
I never go when a movie is first released. I usually wait till it’s at least 3-4 weeks in and can pick my seat then if I even go. Most of the time I just wait to watch at home.
Posted by Trucker21
77044
Member since Sep 2022
189 posts
Posted on 2/7/23 at 11:14 am to
Good luck trying to get the usual suspects out of your seats.
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