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Rob Perez Idea for NBA players scratched within 48 hours of game
Posted on 1/16/26 at 9:14 pm
Posted on 1/16/26 at 9:14 pm
Its actually a great idea and would give some value back to fans.
Rob Perez
@WorldWideWob
This is my executable strategy for the NBA to properly compensate fans who get burned by premium prices because the star(s) doesn't play:
The NBA already has the definition of a "star" in place (a player selected for an All-NBA team or an NBA All-Star Game in the past three seasons), they use it to assess player participation policy violations during instances of load management around nationally-televised games.
If a star's status is downgraded to OUT within 48 hours of the game being played, the home team provides a $ voucher to every fan who walks through the gate. This $ amount will vary based on the dynamically-priced market, be a certain % of the median ticket price, and is not equivalent to cash. It is a store credit for the fan to use on a future ticket purchase which has to be made through the team's primary ticketing platform only (no StubHub/TickPick/VividSeats etc.)
The reasoning for the 48 hour parameter: it is unnecessary for the league to provide financial compensation when a player like Nikola Jokic is out for multiple weeks because he's actually hurt AND it has been announced well in advance. This proposal is for rug-pulling situations only, when a player is downgraded suddenly due to injury or load management strategy. Once the 48 hours have passed, future games are no longer eligible for compensation as there is ample time to change plans/expectations/sell/transfer tickets. Only contests within the timeframe.
The reasoning for the varying $ compensation amount: single game tickets are dynamically-priced based on market demand, game date (major holiday showcase like Christmas Day drive premiums), and quality of opponent. Some vouchers will need to be more than others to resonate.
The reasoning for the compensation to be a store credit and not credit card refund: many tickets are purchased via secondary markets unaffiliated with the franchise, and not from the teams directly. The team does not have control over these particular listings, thus should not be liable for the full premium pricing manufactured by individual sellers. In addition: a store credit, obviously, has to be used in the store. This will motivate fans to purchase their future tickets from the team's primary market, as they are being compensated to do so. Direct ticket sales have an increased profit margin versus distributing through secondary partners, who require profit-sharing in each sale, and I believe this direct sale margin would make up for a majority of the voucher cost.
This isn't something completely outlandish or unprecedented, as there are already exchange programs in place -- but for merchandise.
For example: fans can occasionally swap old jerseys for new ones with the team directly (the Jazz did this recently! LINK While the franchise likely does not profit off of this, they provide a service to retain customer interest and/or satisfaction. Consider it CAC (Customer Acquisition Cost).
I would like to apply a similar concept, but for ticketing. If a star is ruled out of a game within 48 hours of tip, ticket-holders who pass through the gate are compensated for the premium price they paid with their money or time. It's a calculated gesture to get their business back after being disappointed, and would not be detrimental to the franchise's bottom line.
Rob Perez
@WorldWideWob
This is my executable strategy for the NBA to properly compensate fans who get burned by premium prices because the star(s) doesn't play:
The NBA already has the definition of a "star" in place (a player selected for an All-NBA team or an NBA All-Star Game in the past three seasons), they use it to assess player participation policy violations during instances of load management around nationally-televised games.
If a star's status is downgraded to OUT within 48 hours of the game being played, the home team provides a $ voucher to every fan who walks through the gate. This $ amount will vary based on the dynamically-priced market, be a certain % of the median ticket price, and is not equivalent to cash. It is a store credit for the fan to use on a future ticket purchase which has to be made through the team's primary ticketing platform only (no StubHub/TickPick/VividSeats etc.)
The reasoning for the 48 hour parameter: it is unnecessary for the league to provide financial compensation when a player like Nikola Jokic is out for multiple weeks because he's actually hurt AND it has been announced well in advance. This proposal is for rug-pulling situations only, when a player is downgraded suddenly due to injury or load management strategy. Once the 48 hours have passed, future games are no longer eligible for compensation as there is ample time to change plans/expectations/sell/transfer tickets. Only contests within the timeframe.
The reasoning for the varying $ compensation amount: single game tickets are dynamically-priced based on market demand, game date (major holiday showcase like Christmas Day drive premiums), and quality of opponent. Some vouchers will need to be more than others to resonate.
The reasoning for the compensation to be a store credit and not credit card refund: many tickets are purchased via secondary markets unaffiliated with the franchise, and not from the teams directly. The team does not have control over these particular listings, thus should not be liable for the full premium pricing manufactured by individual sellers. In addition: a store credit, obviously, has to be used in the store. This will motivate fans to purchase their future tickets from the team's primary market, as they are being compensated to do so. Direct ticket sales have an increased profit margin versus distributing through secondary partners, who require profit-sharing in each sale, and I believe this direct sale margin would make up for a majority of the voucher cost.
This isn't something completely outlandish or unprecedented, as there are already exchange programs in place -- but for merchandise.
For example: fans can occasionally swap old jerseys for new ones with the team directly (the Jazz did this recently! LINK While the franchise likely does not profit off of this, they provide a service to retain customer interest and/or satisfaction. Consider it CAC (Customer Acquisition Cost).
I would like to apply a similar concept, but for ticketing. If a star is ruled out of a game within 48 hours of tip, ticket-holders who pass through the gate are compensated for the premium price they paid with their money or time. It's a calculated gesture to get their business back after being disappointed, and would not be detrimental to the franchise's bottom line.
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3
Posted on 1/16/26 at 9:16 pm to OU Guy
The NBA would laugh in his face
Posted on 1/16/26 at 9:18 pm to theunknownknight
quote:
The NBA would laugh in his face
The teams could do it without NBA permission. Once a few start the rest would follow for PR reasons
Posted on 1/16/26 at 10:40 pm to theunknownknight
NBA hates its fans. Players hate the fans. League is terrible.
Posted on 1/16/26 at 11:07 pm to OU Guy
Brilliant concept.
It'll never happen.
It'll never happen.
Posted on 1/17/26 at 6:32 am to KCRoyalBlue
Exactly. It is brilliant & makes way too much sense. So the NBA will never let it happen. This is one of the main reasons I am no longer a partial season ticket holder for any NBA team. I refuse to pay outrageous prices for a game & find out the day of the of the game the star players are sitting due to "load management".
Posted on 1/17/26 at 6:45 am to Hetfield
I wonder why guys like Havlicek, Chamberlain, Russell or Frazier didn't worry about load management? Travel was much worse. Lodging and amenities were vastly worse than what players face today - even the dining and nutrition aren't comparable. Factor in the advanced medical, training and physical therapy care available today compared to years past and there's no justification for "load management" other than complete contempt for the paying customer. The NBA is an absolutely shitty product.
Posted on 1/17/26 at 7:03 am to SoFla Tideroller
I can fix this easily. Get rid of fully guaranteed contracts. Makes availability a condition of compensation.
If a player is injured and unable to play they receive 60% of their pay. If they want to voluntarily sit out a game, with permission, they get 50%, up to 5 games a year. After those 5 games, they don't get paid for games missed. If a player is active, they have to play at least 4 minutes each game, or the team is fined progressively. Shrink the rosters down to 14, with an injured reserve (for long term injuries). No more stashing talent.
Players will play if money is on the line.
If a player is injured and unable to play they receive 60% of their pay. If they want to voluntarily sit out a game, with permission, they get 50%, up to 5 games a year. After those 5 games, they don't get paid for games missed. If a player is active, they have to play at least 4 minutes each game, or the team is fined progressively. Shrink the rosters down to 14, with an injured reserve (for long term injuries). No more stashing talent.
Players will play if money is on the line.
Posted on 1/17/26 at 7:44 am to brmark70816
quote:
can fix this easily. Get rid of fully guaranteed contracts. Makes availability a condition of compensation.
Would have to be collectively bargained and I promise players aren’t giving up salary in case of a major injury
Posted on 1/17/26 at 8:04 am to OU Guy
I am all for it. Curry has rug pulled the Pels numerous times. I had tickets for the kids twice when he did it. I'd at least had some credits to go along with the kids' disappointment.
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