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re: How do you think the meetings at Gillette went today
Posted on 1/15/19 at 9:23 pm to PanhandleTigah
Posted on 1/15/19 at 9:23 pm to PanhandleTigah
quote:
NFL stadium with your name on it!! That’s as masculine as it gets.
Yeah, real men
FK the NFL
Posted on 1/15/19 at 9:23 pm to Caplewood
quote:
I’d love to see what the demographics of the marketing team who made the ad look like
Not fricking kidding. Every person involved with this deserves a pink slip. Needs to be a lesson to the Progressive idiots that chirp in on this board. You “toxic masculinity white privileged” bull shite is getting old and the general population is really tired of you lack of testosterone.
Posted on 1/15/19 at 9:24 pm to roadGator
quote:
You'll get over it.
Well you are the one that was seeing things.
But I'm sure you're okay now.
Posted on 1/15/19 at 9:25 pm to Powerman
quote:
Outrage is short lived
As was the Kaep campaign.
Posted on 1/15/19 at 9:26 pm to anc
They actually could redeem themselves if they changed the ad to don’t abandon your kids and teach them to use their aggression to be gentlemen. Toxic masculinity is the result of fathers who don’t raise their fricking kids. They’re raised by single moms, have nothing but female teachers, and female social workers come in and out of their one bedroom apartment, and by the time a male role model comes into his life, he’s a member of a gang, and then the kid is in prison by the age of 22 having impregnated 3 chicks along the way, and thus starting the whole cycle over again.
But it’s too late for them to do something like this and tell men act like fricking men. Pretty much they said turn your boy into a fricking girl.
I do love how they started off the commercial with bullying texting, when girls do that 5 to 1 to boys.
But it’s too late for them to do something like this and tell men act like fricking men. Pretty much they said turn your boy into a fricking girl.
I do love how they started off the commercial with bullying texting, when girls do that 5 to 1 to boys.
This post was edited on 1/15/19 at 9:27 pm
Posted on 1/15/19 at 9:26 pm to AbuTheMonkey
quote:
I actually heard the outside consultants, testers, and advisors strongly advised against it, and they did it anyway. Apparently it’s (ignoring outside advice) been a recurring problem at P&G recently, too, and not just with this campaign
It’s a topic for another discussion but I’m noticing an overwhelming change in business structure where it’s not about the bottom dollar but “giving back,” “tackling social issues,” “equality,” and the like. Companies are ok to lose money. I think the “boycott” talk is stupid. It takes Jane Fonda levels of assholery for me to boycott.
There is no way Nike, Gillette, that wood company commercial, from the SB a few years back ran those commercials without certain higher ups signing off on it, regardless of the blowback.
I’m an “avid” hiker and trail runner and most of my instagram follows are trail running, shoes, and outdoor companies (North Face, Columbia, etc.). The outdoor companies have made some asinine posts lately about parks being closed and doing everything but blaming Trump. I’m shocked that half are people disappointed in the companies and saying they’re done with their products. The companies’ response has been to double down.
We’re in a new world where companies care less about their bottom dollar and more about their message/virtue signaling.
I’m not saying that’s right or wrong but it’s a changing dynamic.
Posted on 1/15/19 at 9:28 pm to Tactical1
If you seek help you will be find. Don't let your delusion get you down.
Posted on 1/15/19 at 9:29 pm to anc
Yea, that doesn't come close to explaining it. As another poster stated, virtual lifeblood of the marketing industry is focus group testing. They always have at least some understanding of how folks will respond to their ads, even living in a west coast bubble.
So I’ll repeat,
So I’ll repeat,
quote:
Any particular reason we should believe that this was from an “insider”?
Posted on 1/15/19 at 9:30 pm to roadGator
quote:
If you seek help you will be find. Don't let your delusion get you down.
I'll be find?
Find What? You might need to get some rest, probably stop watching this commercial that angers you so much.
This post was edited on 1/15/19 at 9:30 pm
Posted on 1/15/19 at 9:30 pm to Powerman
quote:
Remember when everyone melted about Nike? I do and I don't think they're going away. Outrage is short lived
The pain for Gillette, Nike, and Target will be long-term, where many customers will NEVER go back. These customers and their family will be lost permanently.
Some will go back, but some are gone for good.
I still will not set foot in Target, and have not bought any Nike since their debacle.
No Gillette for me, and that is permanent.
I will not buy and Nike sponsored Gillette razors from Target.
Posted on 1/15/19 at 9:30 pm to anc
The world needs more Don Drapers and fewer Punjab Singhpussies.
Posted on 1/15/19 at 9:32 pm to Tactical1
What commercial do you think I'm watching?
Posted on 1/15/19 at 9:32 pm to anc
quote:
The thing that keeps being repeated is that they had no idea that this would be taken negative
This is what happens when you hire nothing but leftists who live in a bubble.
If I were a major company I’d have a pretty diverse marketing team these days consisting of different races, genders, and political ideologies. You’d have to have that if your goal is to appeal to the majority of people
Posted on 1/15/19 at 9:32 pm to anc
I didn't care for the ad, but it didn't really bother me, which is worrisome but I figure it has to be one of two possibilities.
1. I read about it and read comments way before I watched the spot and by that time my expectations were so big that it sidn't meet them
or
2. I have become desensitized to companies throwing around their beliefs into my daily life that it just doesn't even bother me anymore.
I hope it's #1 because I don't want to be another brainwashed liberal.
1. I read about it and read comments way before I watched the spot and by that time my expectations were so big that it sidn't meet them
or
2. I have become desensitized to companies throwing around their beliefs into my daily life that it just doesn't even bother me anymore.
I hope it's #1 because I don't want to be another brainwashed liberal.
Posted on 1/15/19 at 9:32 pm to toosleaux
quote:
Bhalla said Gillette "was not trying to be part of fad" but has "the responsibility of talking to our consumers about what we can be doing better, and that’s what this campaign is about."
That’s where I have a gripe. You sell fricking razors. Why do you think that there’s a social responsibility associated with that?
This post was edited on 1/15/19 at 10:05 pm
Posted on 1/15/19 at 9:33 pm to Powerman
quote:
Remember when everyone melted about Nike
This is different from Nike. A large portion of people that buy Nikes are African Americans. Nike could gamble losing some of the White market in order to sell more shoes and some clothes to blacks that feel oppressed. They were directly appealing to their target market, and it succeeded.
Gillette gave their target market the middle finger, called us all pieces of shite, that we should all fall into line with intersectionality, and to shut the frick up from this day forward unless you agreed with them. Seriously, maybe like 10% of men tops would this appeal to. It’s retarded what Gillette did. They pretty much put a bullet to their own head.
This post was edited on 1/16/19 at 7:29 am
Posted on 1/15/19 at 9:33 pm to Powerman
Nike wasn’t near as bad as this. Nike didn’t bother me that much but this was ridiculous
Posted on 1/15/19 at 9:34 pm to anc
This was planned to get all the hipsters lefties to buy razors and shave their beards. Manly men are shaving theirs.
short term bump in revenue that probably will mean nothing in the long term. I'm guessing the probably make the cheapo razors for walmart and this will bump some people to buy the slightly more expensive ones helping their margins. once again all short term. Right now i'm getting ads from Harry's blades... and not gillete if that says anything
short term bump in revenue that probably will mean nothing in the long term. I'm guessing the probably make the cheapo razors for walmart and this will bump some people to buy the slightly more expensive ones helping their margins. once again all short term. Right now i'm getting ads from Harry's blades... and not gillete if that says anything
Posted on 1/15/19 at 9:35 pm to anc
quote:
Have you ever been to New York or Boston?
Life is different there. The people who live there have a different world view than the rest of the country just because of how they live.
Have you been to Boston? I don’t think this message would register with Bostonians I’ve known.
Posted on 1/15/19 at 9:35 pm to Caplewood
quote:
Not the same thing, Nike was pandering to black people. Obviously they would benefit as blacks rally around other blacks especially if they feel slighted by whites.
Black people make up roughly 13% of the population
You'd think that move would have worked out terribly for them right?
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