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Started By
Message
How do you think the meetings at Gillette went today
Posted on 1/15/19 at 8:59 pm
Posted on 1/15/19 at 8:59 pm
Apparently from an insider:
It has been rough. Marketing leaders have been in and out all day. There was an early morning damage control meeting and a crisis PR team is up from New York. The thing that keeps being repeated is that they had no idea that this would be taken negative. People are calling and emailing and responding on social media saying that they will no longer use our products. The plan was to air something similar during the Super Bowl but that has been scrapped. Talk is now between cancelling SB ad altogether or putting out something to try to regain customers.
It has been rough. Marketing leaders have been in and out all day. There was an early morning damage control meeting and a crisis PR team is up from New York. The thing that keeps being repeated is that they had no idea that this would be taken negative. People are calling and emailing and responding on social media saying that they will no longer use our products. The plan was to air something similar during the Super Bowl but that has been scrapped. Talk is now between cancelling SB ad altogether or putting out something to try to regain customers.
45
Posted on 1/15/19 at 9:00 pm to anc
I’d love to see what the demographics of the marketing team who made the ad look like
Posted on 1/15/19 at 9:01 pm to anc
They sell their products to man and make advertisements that attack masculinity.
Not smart.
Not smart.
Posted on 1/15/19 at 9:02 pm to anc
Imagine a few people will get the axe.
Posted on 1/15/19 at 9:02 pm to anc
Posted on 1/15/19 at 9:02 pm to Caplewood
Maybe they're really brilliant and are about to roll out razors for females and try to dominate that market.
Posted on 1/15/19 at 9:04 pm to LSUwag
quote:
They sell their products to man and make advertisements that attack masculinity.
Not smart.
Remember when everyone melted about Nike? I do and I don't think they're going away. Outrage is short lived
Posted on 1/15/19 at 9:04 pm to anc
quote:
putting out something to try to regain customers.
This better include “And twins!”
Posted on 1/15/19 at 9:05 pm to TigerBait1971
Yeah... I dont understand how someone signed off on that thinking it was a winner. Hilarious
Posted on 1/15/19 at 9:06 pm to anc
This is what happens when you listen to "consultants."
Posted on 1/15/19 at 9:06 pm to Powerman
Not the same thing, Nike was pandering to black people. Obviously they would benefit as blacks rally around other blacks especially if they feel slighted by whites.
Posted on 1/15/19 at 9:06 pm to Powerman
quote:
Remember when everyone melted about Nike? I do and I don't think they're going away. Outrage is short lived
I bet the gilette commercial really resonated with you.
Posted on 1/15/19 at 9:08 pm to anc
It's amazing that their marketing people were oblivious as to how this would be received.
Posted on 1/15/19 at 9:08 pm to Caplewood
quote:
Not the same thing
He has white male guilt. Leave him to self loathe.
Posted on 1/15/19 at 9:08 pm to anc
Any particular reason we should believe that this was from an “insider”?
In the age of unrestrained social media outrage, I have a tough time believing that they had absolutely no idea that some subset of the internet would respond the way we’ve seen
In the age of unrestrained social media outrage, I have a tough time believing that they had absolutely no idea that some subset of the internet would respond the way we’ve seen
Posted on 1/15/19 at 9:08 pm to anc
quote:If their marketing staff had no clue that insulting their customers would be taken negatively it’s time to clear house.
they had no idea that this would be taken negative
Posted on 1/15/19 at 9:08 pm to anc
I mean, come on Gillette...there is a NFL stadium with your name on it!! That’s as masculine as it gets. Maybe they should remove their name from it.
Posted on 1/15/19 at 9:09 pm to anc
quote:
The thing that keeps being repeated is that they had no idea that this would be taken negative.
I would love to see pictures of these geniuses
Posted on 1/15/19 at 9:09 pm to funnystuff
Shick and Dollar Shave Club are definitely pretty excited about gillette's campaign though
Posted on 1/15/19 at 9:09 pm to Powerman
quote:
Maybe they're really brilliant and are about to roll out razors for females and try to dominate that market.
No they just took the advice of idiots that flood our TV’s with progressive bullshite. Then reality hit them, most Americans wish progressives would just fricking die.
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