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Speculative Info Regarding NIL Split Among Major Sports at LSU
Posted on 4/6/26 at 11:04 am
Posted on 4/6/26 at 11:04 am
Loading Twitter/X Embed...
If tweet fails to load, click here. TLDR;
Football roster 40 mil
Basketball roster 15+ mil
Women’s BB 12-15 mil (mostly Mulkey finding donors herself)
Baseball 11 mil (Jay is frustrated)
quote:
EXCLUSIVE: #LSU is expected to be — ‘at the floor, extremely competitive on the NIL front for all of football, both basketball teams, and baseball’ — for the foreseeable future. The following is info that I’ve been able to dig up since Wilson Alexander’s report, last summer on how LSU plans to divy up their revenue sharing and NIL budget after last year’s settlement between the NCAA and The House. For context: Alexander was told by the program that LSU plans to spend 75% on football, 15% on men’s basketball, 5% on women’s basketball, and the remaining 5% on ALL other sports, including mainly baseball, gymnastics, and softball. Now…here’s what I’ve heard almost one-year later, which of course, includes Brian Kelly being bought out, Lane Kiffin being hired, Matt McMahon being bought out, Will Wade being hired, and Jay Johnson winning another National Championship. Side note…it’s widely known that LSU is all-in on Lane Kiffin and the football program, paying Kiffin $13 million per year as well as shelling out over $40 million for this year’s team. For the men’s basketball program, Will Wade will make $4 million in 2026 and will have nearly $15 million to spend on his roster for his first season back in Baton Rouge. Now…Women’s Basketball and Baseball’s future for LSU… LSU Women’s Basketball NIL Future The current administration believes Women’s Basketball’s ratings surge + national coverage has exceeded that of baseball over the past handful of years. For context — LSU’s WBB Valentine’s Day loss against South Carolina hit nearly 2 million viewers while the Tigers’ baseball national title winning game over Coastal Carolina hit just over 2 million viewers — it’s worth noting that last year’s UConn-South Carolina WBB title game nearly reached 9 million viewers. Despite losing over $7 million in 2025 after spending nearly $12 million (Mulkey’s salary + NIL + team expenses) the program is expected to ‘exceed’ the $12 million spent in 2025 on the 2026 team. Numbers haven’t been tossed out but some sourced opinions believe next season’s budget for WBB could balloon to (or exceed) $15 million (Mulkey’s salary + NIL + team expenses). It’s worth noting Mulkey has tirelessly worked to get her own donors, something the school is actively looking to alleviate. LSU Baseball NIL Future While the Tigers are the premier program in college baseball and have been since Jay Johnson came to Baton Rouge, ‘The Powerhouse’ could find themselves still battling with the likes of gymnastics and softball for NIL. Johnson has been and will continue to find his own funding for the program and it’s very unlikely that funds will be taken from the baseball program, but it’s also expected that additional resources won’t be sent to Johnson from LSU’s athletics budget for 2026 and the near future, meaning the near $11 million spent on the baseball team (Johnson’s salary + NIL + team expenses) in 2025, likely won’t increase in 2026 or beyond. FWIW, the baseball team was operating at a near $2 million loss in 2025 despite their dominant national title winning campaign, which could add to the administration’s future decisions. I’m also told when it comes to Johnson’s recent comments flirting with MLB interest, the school would love to have him, but would unlikely go ‘all out’ in order to keep him in Baton Rouge. In addition, most believe Johnson’s comments are him putting public pressure on the administration to continue to add resources to the baseball program — while others believe Johnson has legitimate interest in the big leagues — but also admit Johnson has ‘growing frustration’ with LSU’s administration. LSU’s 2026 NIL Future Overall, last year’s 75% on football, 15% on men’s basketball, 5% on women’s basketball, and 5% on baseball, gymnastics, softball, and others split is likely to be 70% on football, 15% on men’s basketball, 10% on women’s basketball, 5% on baseball, gymnastics, softball, and others for 2026 and the foreseeable future.
Thoughts?
This post was edited on 4/6/26 at 11:16 am
29
Posted on 4/6/26 at 11:07 am to JayWalkTiger
Cliffs?
Posted on 4/6/26 at 11:08 am to JayWalkTiger
No doubt LSU will F this up somehow.
Posted on 4/6/26 at 11:09 am to JayWalkTiger
quote:
Thoughts?
yea, you don't need to link a long arse tweet and then post the entire thing in a wall of text
Posted on 4/6/26 at 11:12 am to JayWalkTiger
quote:
While the Tigers are the premier program in college baseball and have been since Jay Johnson came to Baton Rouge, ‘The Powerhouse’ could find themselves still battling with the likes of gymnastics and softball for NIL.
quote:
I’m also told when it comes to Johnson’s recent comments flirting with MLB interest, the school would love to have him, but would unlikely go ‘all out’ in order to keep him in Baton Rouge
Every word of this is unacceptable in the highest degree
Posted on 4/6/26 at 11:14 am to JayWalkTiger
In the grand scheme of things, $2-3 million more for baseball is a drop in the bucket. With the crazy numbers being thrown around for all of the LSU Sports, LSU needs to find the few extra dollars to keep Jay happy along with doing everything possible to stay ahead of the competition.
Posted on 4/6/26 at 11:14 am to TigerCub
I don’t envy the administration. Tough decisions all around. Tradition and history play a part but too many mouths to feed. But if we can get NIL commitments via fundraising we may be able to be good at the top 4 sports. I would think LSU baseball has some pull for some kids not needing the highest number to attend.
Posted on 4/6/26 at 11:14 am to JayWalkTiger
quote:
Thoughts?
Put a cap on NIL and stop spending 10, 20, 30 million rosters. I’m all for “NIL”, but I’m not all for 5MM QB’s. It’s unsustainable and retarded giving 18-20 year old kids millions of dollars.
Posted on 4/6/26 at 11:15 am to JayWalkTiger
So more money to the biggest money pit of all (WBB). Fantastic!
Posted on 4/6/26 at 11:16 am to JayWalkTiger
Who is "CJ (Newsweek)" with 3000 followers and why should I believe anything he says? Something big that was clearly overlooked was him saying football will lose 5% of their revenue share and it will be allocated to womens basketball. That seems pretty far fetched, which makes me doubt everything else he said. Seems like engagement farming personally 
This post was edited on 4/6/26 at 11:17 am
Posted on 4/6/26 at 11:17 am to JayWalkTiger
quote:
Thoughts
I love Kim Mulkey but losing that much on women’s basketball is atrocious unless someone is donating exclusively to support WBB. Baseball is damn near profitable and seemingly costs less than WBB. That seems like where the focus should be.
Posted on 4/6/26 at 11:17 am to JayWalkTiger
quote:
Despite losing over $7 million in 2025 after spending nearly $12 million (Mulkey’s salary + NIL + team expenses) the program is expected to ‘exceed’ the $12 million spent in 2025 on the 2026 team. Numbers haven’t been tossed out but some sourced opinions believe next season’s budget for WBB could balloon to (or exceed) $15 million (Mulkey’s salary + NIL + team expenses). It’s worth noting Mulkey has tirelessly worked to get her own donors, something the school is actively looking to alleviate.
I'm going to guess he meant to say elevate instead of "alleviate". The coaches have to go all in on helping raise money and CKM and others; like Dee-Dee and Clark have done. WW has hit the ground running by all accounts and is a total 180 from McNuggets.
I think CJJ will do just fine raising extra funds and part of his comments are sone exactly to spur the donors and bring attention to what he wants.
Posted on 4/6/26 at 11:19 am to JayWalkTiger
quote:
Thoughts?
The guy is mixing apples and oranges.
There are two pots of money. Revenue sharing and NIL.
The 75/15/5/5 split is just revenue sharing. That pot is around 20.5 million dollars.
The other pot is NIL, but this is really multiple pots with different programs getting help from private entities. No one really knows the total here.
This post was edited on 4/6/26 at 11:27 am
Posted on 4/6/26 at 11:19 am to JayWalkTiger
Women’s basketball lost over $7 million.
Baseball lost just under $2 million.
Kim and Jay both spend time pursuing their own donors.
The solution is to spend more money on women’s basketball and to help Kim find donors, but not Jay.
Did I get that right?
Baseball lost just under $2 million.
Kim and Jay both spend time pursuing their own donors.
The solution is to spend more money on women’s basketball and to help Kim find donors, but not Jay.
Did I get that right?
This post was edited on 4/6/26 at 11:21 am
Posted on 4/6/26 at 11:19 am to JayWalkTiger
quote:
The current administration believes Women’s Basketball’s ratings surge + national coverage has exceeded that of baseball over the past handful of years.
Who cares if people tune in to watch LSU lose in women's basketball? We haven't won a marquee game since the national title game in 2023.
2024 - first women's college gameday... LSU loses to USCe
2024 - Caitlin Clark vs Angel Reese rematch... LSU loses to Iowa
2026 - first women's regular season prime time game on network tv... LSU loses to USCe
This post was edited on 4/6/26 at 11:22 am
Posted on 4/6/26 at 11:21 am to JayWalkTiger
This guy doesn’t know the difference between rev share and NIL. Why should I believe anything he says?
Posted on 4/6/26 at 11:21 am to SpartanSoul
Could have meant alleviate the extra workload on her by helping her find funding instead of her doing a lot of the work on her own. I’d have to assume Jay is working to fund his own donors too
Posted on 4/6/26 at 11:21 am to lsufball19
quote:
Who is "CJ (Newsweek)" with 3000 followers and why should I believe anything he says
It reads like something sourced from AI
Posted on 4/6/26 at 11:21 am to Oilfieldbiology
quote:
unless someone is donating exclusively to support WBB
She has her own donors. No matter how you feel about WBB, Mulkey is a winner and a force to be reckoned with.
Posted on 4/6/26 at 11:23 am to Gnash
Some of you weren’t paying attention during the Kiffin coaching search and it shows! But in all seriousness, he brought great info during all that.
This post was edited on 4/6/26 at 11:24 am
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